Hydrating Primer | Moisture-Boosting + Pore-Minimizing Base

What's the difference between Hydrating Primer and Foundation Primer?

Hydrating Primer is water-based and built for moisture; Foundation Primer is silicone-based and built for grip and oil control. Glycerin, jojoba oil and shea butter make Hydrating Primer the pick for normal, dry and sensitive skin that needs comfort under makeup. Foundation Primer is the pick when shine is the problem you're solving.

When do I apply Hydrating Primer in my routine?

After skincare and SPF, before foundation. Give sunscreen a minute to set, then press a pea-sized amount over the face with your fingers rather than dragging it, and wait a beat before foundation. It goes on cool and fresh — that's the cucumber and chamomile extracts doing their work.

Is Hydrating Primer suitable for sensitive skin?

Yes — it was formulated with sensitive skin in mind. Cucumber and chamomile extracts help calm the skin, green tea extract adds antioxidant protection, and the water-based texture stays lightweight instead of sitting heavily on reactive skin. As with anything new, patch test on the inner wrist if your skin is highly reactive.

Can I wear Hydrating Primer without foundation?

Yes — worn alone it behaves like the last step of your skincare, softening dry patches with jojoba oil and shea butter and leaving skin looking fresh and lightly glowy. It's a good in-between for the days you want to look well rather than made up.

Will Hydrating Primer make my makeup last longer on dry skin?

Yes — on dry skin foundation usually fails because it clings to flaky texture, not because it slips. Hydrating Primer smooths and plumps that texture with glycerin first, so foundation lays down evenly and stays even. Pair it with Silk Cream Foundation for the most comfortable dry-skin finish in the range.

Is Bodyography cruelty-free and vegan?

Yes — Bodyography is 100% cruelty-free and has been for over 27 years. The majority of our products are also vegan; a few contain beeswax or other animal-derived ingredients (all cruelty-free). Check individual product pages for confirmed vegan status. Cruelty-free is a non-negotiable across the brand. Certified by PETA and LEAPING BUNNY.

Where is Bodyography made, and are ingredients ethically sourced?

Bodyography is a family-owned professional cosmetics brand, headquartered in California and manufactured primarily in the United States, along with partners in S. Korea, France, Spain, Taiwan, China and Italy. We source ingredients responsibly and formulate to our own clean-beauty standards rather than to a universal checklist. What we include is just as intentional as what we leave out.

What's Bodyography's return policy on opened makeup?

We offer returns on unused products within 30 days of purchase. Because of hygiene standards, we generally cannot accept returns on opened cosmetics unless the product is defective. If your product arrived damaged or you have a formulation concern, please reach out to our customer service team — we take every message seriously and want to make it right.

How can I get a free professional shade match?

We offer free shade matching for foundation, concealer, tinted moisturizer, and more. Email us with a clear, natural-light photo of your face and neck (no makeup, no filter), and one of our team members — many of whom are working makeup artists — will match you personally. It's one of the most-used services we offer.