The best way to create a new chapter with confidence is to make sure you feel your best, and what better way than with a sparkly new makeup look?
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Back to School Basics: How to Build The Perfect 'go–to' makeup kit for college
The best way to create a new chapter with confidence is to make sure you feel your best, and what better way than with a sparkly new makeup look?
3 Classic Bridal Makeup Styles
Bridal makeup looks can range from perfectly natural to bold and colorful, depending on the theme of the wedding, time and date, location, and the bride herself.
5 Tips on How to Achieve a Perfect Full-Face Summer Glow Makeup Look
From prep to set, here are 5 tips on how to achieve the perfect full-face glow makeup look this summer.
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100% Cruelty-Free Cosmetics
Cruelty-Free
We are proudly certified cruelty-free and recognized by PETA for our commitment to standing against animal testing. Our products are not tested on animals during any stage of production or manufacturing, we do not allow third-party testing on our behalf, and we do not sell in markets where animal testing is required. We believe in beauty with a conscience and we're fully committed to upholding these ethical standards and practices.
Vegan-Friendly
We know that what you put on your skin matters. That's why we offer a wide array of Vegan-Friendly products formulated without animal-derived ingredients or by-products. We're passionate about creating high-quality cosmetics and skincare that are both good for you and good for the environment, without compromising on performance or your values. To see a comprehensive list of our Vegan products, CLICK HERE!
Gluten-Free
All of our products are 100% Gluten-Free. We work rigorously with trusted labs and formulators to research each ingredient that goes into our products. Additionally, our entire line is formulated without Mineral Oil, Talc, Parabens, Phthalates, Mercury, or Sulfates. We’re dedicated to continually bettering ourselves and our products, and to being as transparent as possible so you can make the best decision possible!