The Creation of Our New Product Category: Liquid Blush
Liquid Blush is a product category that has intrigued me for quite some time. I'm drawn to the transformative impact of a liquid cheek product and its unique ability to be both long-wearing and impactful. However, the market is saturated with iterations that are either overly pigmented, dry down too quickly as a stain, or simply lack the punch and longevity I envision. Enter Color Cassette—a long-wearing, watercolor-like formula designed for easy layering, offering a lasting stain effect.
My vision for this formula was to impart a whisper of color with the initial swipe, gradually intensifying with each layer. The beautiful serum consistency allows for playtime before setting into a lasting stain, ensuring Color Cassette can be worn all day. Formulated not only for cheeks but also for lips, it includes skincare ingredients that nourish your skin while providing a natural-looking flush.
Starting with six shades, I soon realized less is more. After refining the selection, I settled on three, but then decided to add one more, giving us a total of four shades—two for light to medium skin tones and two for medium to dark skin tones. However, all shades can be worn across the spectrum of skin colors.
Choosing a component was a deliberate process. Opting for a doe-foot applicator for easy application and multi-use on cheeks and lips, I sought something sleek and angular to stand out in the category. The discovery of a slim rectangular component immediately reminded me of a cassette tape, setting the tone for the shade names—inspired by music and sound, reflecting one of my main inspirations in everything I do and create.
Let's delve deeper into the formula and meet the shades:
Color Cassette is a skincare-infused, multi-tasking liquid blush + lip product. It effortlessly blends and layers for your desired intensity. Lightweight and long-wearing, it's infused with Bakuchiol, providing anti-aging, antibacterial, antioxidant, and anti-inflammatory properties.
What It Does: This light and buildable liquid blush seamlessly blends into the skin, offering a fierce flush or a whisper of color. The unique formula provides a beautiful slip, leaving the skin with a healthy, glowing stain that won't fade throughout the day.
How It Works: Apply a few dots to the skin using the doe-foot applicator and blend with fingertips or a brush for blush. Swipe the applicator onto the lips and blot to apply on the lips.
Claims: GLUTEN-FREE | PARABEN-FREE | TALC-FREE | VEGAN | CARMINE-FREE | FRAGRANCE-FREE | CRUELTY-FREE
AMPLIFY - Bright Fuchsia
MELODY - Coral Pink
TEMPO - Soft Peach
SOUL- Baby Doll Pink
I hope you adore these new Liquid Blushes as much as I do. We can't wait to see how you incorporate them into your routine!
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